SEO Tools: Ultimate toolset to rank your site on Google in 2018
Our focus in this article will be to discuss some of the most useful SEO tools. We are going to look at how they can be beneficial to run a successful SEO campaign when doing SEO services or making a killing PPC ads. While SEO tools aren’t essential to running a successful SEO campaign, they can help to make your life a lot easier than if you were to attempt to run a campaign without them. Whether it’s a simple keyword tracker or an email campaign manager, you should always take advantage of what certain SEO tools have to offer. Of course, there are thousands of SEO tools out there, and in this article, we will be discussing some of the best that you can use – so let’s get right into it.
The first tool that we highly recommend that you use is Google Analytics. With the help of Google Analytics, you can easily track your website’s traffic and also see a breakdown of where that traffic is coming from. This is crucial to see how successful your SEO campaign is and whether or not changes need to be made to it. Google Analytics is very easy to set up and link to your website, so there’s no reason not to take advantage of it!
One of the big reasons for using this is that you can see where your website traffic is coming from. To a lot of people this might not seem important, but if you see that the majority of your traffic is coming from Facebook ads then you can focus your online marketing campaign on Facebook rather than wasting your time on less effective means of traffic generation (which you may find is SEO). Keep in mind that there are a lot of things which factor into where your traffic is coming from, so for you, it might be that SEO is the most effective – it’s different for everyone.
Google Keyword Planner
Targeting specific keywords is essential to your SEO campaign and regardless of how you want to approach the campaign itself, keywords are something that you’ll need to do some research on. Both the Google Keyword Planner and Google Trends are incredibly helpful tools for determining the best keywords that you should target.
With Google Keyword Planner, all you have to do is insert your website’s domain and some example keywords (simply any keywords that you think you would like to target), and the tool will show you a lot of helpful information.
Information such as how many searches each term receives each month, how intense the competition for each keyword is, and you will also be shown a range of other keywords too – allowing you to build your targeted keyword list. Knowing which keywords to target is incredibly important due to how your entire online marketing campaign will be revolving around the keywords that you choose.
Social media plays a key role in a successful SEO campaign and if you want to get yourself onto that first page, you must be active on different social media platforms. Hootsuite makes this a lot easier and allows you to connect your social media profiles to one central platform, and schedule your posts.
Think about it. You can rush to post on social media every few hours and make sure that regular content is being published, but why add this unnecessary stress? Because of Hootsuite’s schedule feature, you can prepare all of your posts in advance so that you don’t have to rush. You can also see all of the replies that you receive to your social media posts from HootSuite and respond to those too – all directly from the platform allowing for total social media management.
Serpbook is a very underrated tool and is one of our favorites to use. Part of your keyword search phase will include putting together a list of the main keywords that you want to target. By the end of this, you will have a lot of keywords to keep track of. This is where Serpbook comes in. By only entering all of the keywords that you plan on optimizing your website for into Serpbook, you can track your search ranking for each of the keywords and for several search engines too. The big benefit to this is that you can see which search terms you are ranking highly for and which search terms you need to put more effort into targeting. You are also able to track keywords for multiple websites – ideal for online marketers.
“Check My Links” Addon
Having broken links on your website isn’t ideal but, of course, after a few months of posting content on your website, there is no way for you to keep track of every link. This is why the Check My Links addon is handy. With the help of this chrome addon, your website will be crawled to ensure that all of the links are working and if a link is broken, it will be highlighted in red for you to see and fix.
This is such a simple tool but is incredibly useful. It’s worth noting that if your website has a lot of broken links then your search rankings will be penalized until you fix them – hence why this tool should be used regularly.
You should already know how important a fast loading speed is; if your website is slow, then you risk a lot of people quickly backing out of your website and Google will penalize you for this. With GTmetrix, your website is thoroughly scanned to determine any factors which are causing your website to load slowly. After the scan is complete, not only will you be shown what causes your website to be slow but you will also be guided on how to fix each of the factors which contribute to this slowness.
Some of these factors aren’t as important to fix, as you will see from the priority gauge, while others are significant and should be fixed as soon as possible. Take advantage of what this report tells you and make your website load as fast as possible.
It’s important to make sure that all of your website content is compatible with mobile devices (e.g., a tablet or a smartphone). Not only does this open your site to a whole new audience, but if your website isn’t mobile-friendly, then Google will penalize your search rankings. Fortunately, getting your website prepared for mobile users isn’t as difficult as you might think. With the Google Mobile-Friendly Test, you can view how your website appears to users on a mobile device.
After you enter your website’s domain into the tool, it will then scan your website and look for any vulnerabilities or issues that the website has when it is loaded onto a mobile device. Once the scan is complete, not only will you be shown what problems there are with the sites mobile compatibility but you will also be given advice on how to fix these problems. If the fix doesn’t appear, don’t worry about it – you can easily find a fix from a quick search.
SEO Friendly Images
This is one of those smaller details that not everyone takes on board, but it’s still an important one. An image which isn’t SEO friendly means that it’s a large file doesn’t have an appropriate title or doesn’t have relevant meta information (if any). By the time that most people realize how important this is, they have their website flooded with images and they have to update them manually. As you might have guessed, this is an incredibly ineffective and time-consuming task. With the SEO Friendly Images WordPress plugin, all of your website’s images are scanned, updated with relevant metadata and are renamed appropriately.
One thing that this plugin doesn’t take care of is your images’ formats. Our recommendation here is only to upload images that are JPEG format as PNG images are typically larger and thus increase your page’s loading speed.
Website Penalty Indicator
It’s impossible to know exactly what factors of your website are negatively impacting your search rankings but from trial and error, over the years a lot of online marketers have managed to come up with a rough idea on some of the things which influence your rankings. Keyword stuffing, un-optimized images, slow loading speeds – all things which are known to bring a downer to your campaign.
With the help of the Website Penalty Indicator, your website’s traffic is mapped against Google’s algorithm updates so that you can see how different updates have influenced your rankings. With this information, you can determine whether you need to make changes to your website’s SEO campaign.
Again, even though you can’t see exactly what’s causing a negative influence on your rankings, it’s still handy information to have. Most of the time you will find that it’s just minor changes to your campaign that will put you back on the right path; it’s just a matter of finding out what those small changes need to be.
Yoast SEO is a WordPress plugin which makes writing an SEO enhanced blog an easier job. Rather than counting how many times you’ve written your keyword and determining the keyword density; this plugin takes care of all of that for you.
One of the main features that this plugin offers is the “readability” feature which breaks down your blog and shows you how easy it is for readers to read it. Simple aspects of the blog such as paragraphs being too long, keyword stuffing or lack of formatting are things which all contribute to the readability of your blog post.
On that note, making sure that your blog posts are formatted and structured appropriately is important not only for an SEO campaign but for preventing your blog from looking like large chunks of text. If your blog just looks like a block of text, then users will quickly back out from reading it.
Blogging can be an excellent way to draw people to your website and grasp their attention, but posting content from other websites isn’t the way to do that. Not only is this simple plagiarism but it’s unethical and will negatively impact your SEO search rankings. To make sure that none of your content is too similar to that of another website, you should always run it through Copyscape before publishing it.
Copyscape is a website which includes a few different tools. If you are rewriting a blog, then you can compare the original and your rewritten blog to ensure that they aren’t too similar. If you have written a blog from scratch (and you have probably used a few different sources to help you get going), then you can run the finished article through the Copyscape plagiarism checker to ensure that it isn’t too similar to other website’s content.
The chances are that you have heard the phrase “this content passes Copyscape” - just meaning that it has been run through this tool and has been recognized as original content rather than plagiarised content.
Although social media doesn’t have a direct impact on your SEO search rankings, actively using social media, posting relevant content to your website, and interacting with your followers can all support a successful SEO campaign.
Some of the most popular social media platforms which we recommend that you take advantage of include Facebook, Twitter, and Instagram – all of which can be linked with Hootsuite. For those who aren’t a fan of using Hootsuite, you can link your Twitter and Instagram accounts with your Facebook page for a similar effect.
Facebook is the number one social media platform that you want to start using if you don’t already do so. Facebook advertising is cheap, effective, and if approached correctly, can drive the right audience towards your website. Starting at only a few dollars, this is the best place to invest in paid advertising.
Knowing your competitors’ rankings are just as important as your own. With SimilarWeb, you can display your own website’s traffic information alongside that of a competitor. There are a few reasons that this is useful. First, you can see which areas you excel in and continue to pursue the same approach. Second, you can see the where your competitors excel as well as their weaknesses – allowing you to adjust your campaign where necessary.
If you know what Fiverr is then you’ll probably think that it’s completely out of place by being on this list, but Fiverr can make your life a lot easier.
Fiverr is an online marketplace for freelancers who sell their services for just 5$. The services that are offered are limitless and to top it off, they’re cheap. Some of the most useful services that you can find on Fiverr are article writing, graphic design, backlink building, and even web design.
Some services cost more than others, but for the most part, you will find that you get money for value. You might be thinking that this isn’t worth it although if you don’t have a lot of time to focus on your online marketing campaign or specifically SEO, this is the best thing to do. It’s like having an assistant help you along the way, just cheaper!
Be ready to act fast
These are just some of the tools that are available which can be used to put your SEO campaign in the best place possible – there are many others! If you are a blogger, then tools such as Yoast SEO and Copyscape are what you’ll want to look into using. Perhaps your website offers a range of resources, in which case tools such as GTmetrix will be useful to make sure that those resources don’t massively slow down your website. Regardless of which type of website you have, it’s worth considering some of these tools.